5.0

It’s time to rewrite your
narrative. future. profit margin. business story.

Helping ambitious UK hospitality businesses regain control, attract customers and thrive.

Brands we've worked with

THE CHALLENGE

In Q4 2024, the UK lost 748 venues averaging over 8 closures per day.

source: cgastrategy.com

Declining Footfall & Revenue

Fewer bookings, unpredictable cash flow, and shrinking customer demand.

Rising Operational Costs

Overheads increasing across wages, rent, utilities, and supply chains.

Struggling to Stand Out

More competition, higher expectations, and outdated marketing strategies.

No Clear Strategy for Growth

Reactive decision-making, no long-term plan, and lost opportunities.

who we help

Businesses who want to survive and thrive

Whatever you need, we’re here to help. We work with hotels, restaurants, licensed venues, and event spaces to improve margins, secure bookings, and build long-term success.

Hotels & boutique accommodation

Struggling with occupancy rates, guest experience, or direct bookings?

Restaurants & food service businesses

Need better margins, higher footfall, or stronger customer loyalty?

Event spaces & multi-use venues

Exclusive use and event spaces struggling to secure bookings or create a premium experience?

Licensed venues & bars

Falling sales, rising costs, or challenges with compliance & staffing?

how we help

We help hospitality businesses overcome challenges & unlock growth.

From strategy to execution, we help hospitality businesses refine their brand, improve profitability, and create long-term success.

Business strategy & resilience

Helping you streamline operations, improve margins, and future-proof growth.

Brand positioning & customer experience

Shaping how customers see, engage, and connect with your business.

Growth, visibility & lead generation

Driving bookings and revenue through digital marketing & outreach.

why choose us?

A no-nonsense approach to growth in a tough market

The hospitality industry is tough, but so are we. We cut through the noise with practical strategies that drive bookings, improve margins, and create real, lasting success.

20 years of experience

We’ve worked across hotels, restaurants, and venues nationwide.

No fluff, just action

No endless meetings, just real, evidence-backed practical solutions.

Proven success

Helping businesses increase bookings, streamline operations, and grow.

An approach that works

Tailored strategies built around your goals, resources, and challenges.

Hands-on, not "just advice”

We don’t just tell you what to do, we do it with you.

Growth that lasts

Our strategies aren’t quick fixes, they’re sustainable solutions for long-term success.

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businesses

Brands we’ve helped transform and grow.

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satisfaction

Clients rate our strategies highly for impact.

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EBITDA SWING

Achieved in first 6 months of our consultancy

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growth

Average client revenue increase in their first year.

our packages

Packages tailored to you

If you’re unsure on the package required, a Strategy Call with us can allow you the chance to share, and us a chance to demonstrate where The Narrative can add value.

Audit

Deep dive into your hospitality business

We analyse financials, operations, and marketing, uncovering opportunities to streamline costs, drive revenue, and enhance brand positioning.

Consultancy

Delivering hands-on expertise

We partner with your team to execute proven strategies, driving revenue growth and measurable business transformation.

Investment

For businesses with untapped potential

The Narrative fuels growth through investment. If an Audit confirms alignment, we may invest financially and strategically, becoming part of your success.

Testimonials

Real businesses, real results

Annaliese and Louise are a powerhouse in hospitality, their diverse experience and energetic approach is infectious at bringing new life into every project

Thomas Broom Hughes

Bute | Scotland

Their strategic approach to hospitality operations allowed us to streamline workflows, improving guest experience while reducing overheads.

Coldeast Mansion | Southampton

The Narrative Consultancy worked with us to develop a comprehensive business plan, refining our concept, financial projections, and operational structure. Their expertise gave us the foundation to build a sustainable and scalable business.

Jodie Weaver

Coald | Chester

how it works

A clear path to hospitality success

A structured, no-fluff approach to turning challenges into growth.

Book a call

Tell us about your business, challenges, and goals.

Deep-dive audit

We assess your operations, strategy, and growth potential.

Implementation & growth

We execute real solutions that drive bookings and revenue.

Let's discuss your goals and how we can help you reach them.

SPEAK with US

Book your free consultation today

We love talking business, and believe there’s no better way to understand your current challenges than having an open honest conversation.

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Cover stars, Boutique Hotelier Magazine, January 2025

our story

The Narrative

Hospitality is one of the toughest industries out there. It’s fast-moving, high-pressure, and constantly evolving. We’ve lived it, breathed it, and built businesses within it. After decades of hands-on experience, we founded The Narrative to help hospitality businesses navigate challenges, stay competitive, and create long-term success.

We don’t just offer advice, we implement real, practical solutions that make an immediate impact. Whether it’s refining your brand, increasing bookings, or streamlining operations, we take a no-nonsense, results-driven approach that’s tailored to you.

WHO WE ARE

The expertise behind The Narrative

Louise Martin

Louise is a dynamic commercial leader with a wealth of experience in business development, strategic growth and revenue generation in hospitality and property. She brings a track record of transforming businesses through innovative strategies and commercial acumen. At Petersham Nurseries, she spearheaded commercial initiatives that increased revenue by 76% within a year, expanded the customer base by 20% and successfully launched new business streams. Previously as a Business Development Consultant for Mustang Group, she implemented marketing and sales strategies that drove event revenue growth by 15% and as C.O.O for Saxe Coburg, pioneered a lucrative franchising expansion. As Regional Group Director for Bizpedia, Louise managed a high-profile client portfolio; including Sunseeker, Barclays and Chewton Glen, and drove consistent membership growth.

Annaliese Hughes

Annaliese is a seasoned hospitality and operations leader with over 20 years of experience in multi-site management, strategic growth, and financial performance. Now co-owning her first hotel with Louise, she excels in business expansion and revenue generation. As UK Director of Operations at Petersham Nurseries, she restructured teams, cut costs by £200K, and drove a 76% revenue increase in 2023. She also led Honest Burgers’ expansion from 28 to 36 sites in 10 months and oversaw an eight-venue portfolio at Mustang Group, adding £1.2M in turnover. With a strong background in hotel and restaurant operations, she has also contributed to city-wide economic and marketing initiatives through her BID board roles.

faqs

Frequently asked questions

How do I get more bookings for my hotel or restaurant?

A mix of digital marketing, branding, and customer experience strategies can help. We focus on proven methods to drive bookings and increase revenue.

What’s the best way to market a hospitality business?

Success comes from a combination of local SEO, paid ads, and a strong online presence. We help hospitality businesses build sustainable, high-impact marketing strategies.

How can I reduce operational costs in my hospitality business?

From supplier negotiations to smarter staffing and pricing strategies, we identify areas where costs can be cut without sacrificing quality.

How do I get more direct bookings and reduce reliance on OTAs?

Optimising your website, running targeted ad campaigns, and improving guest loyalty can help shift bookings away from costly third-party platforms.

How can I attract high-spending customers to my venue?

Premium guests look for strong branding, exclusivity, and a tailored experience. We help businesses position themselves to attract and retain higher-value customers.

How do I generate more event enquiries and confirmed bookings?

A streamlined enquiry process, strategic advertising, and targeted outreach can boost event bookings. We refine lead generation strategies to drive high-value event enquiries.

Your business needs a plan

We’ve got one that’s clear, actionable, and built for results. Book a free strategy call today to get started.

5.0

It’s time to rewrite your narrative. future. profit margin. business story.